The Silent Death Of Samsung Smartphones...What Happened?

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For years, Samsung was the global smartphone king—out-selling Apple and dominating markets from Asia to Europe. But things have changed. Sales are slipping, market share is falling, and in 2022, Apple finally took the #1 spot worldwide. What went wrong? It’s not just Apple that’s causing problems. Chinese brands like Xiaomi and Huawei have squeezed Samsung from below, while Apple continues to dominate the premium segment. Samsung’s wide and confusing product lineup, along with its lack of a cohesive ecosystem, left it vulnerable. Meanwhile, the smartphone market itself is shrinking, with the used phone market booming and consumer upgrade cycles slowing down. Even Apple’s now feeling the pressure. In this video, we break down Samsung’s incredible rise, its plateau, and its ongoing decline—and why the battle today isn’t just about selling phones… it’s about keeping customers locked in for life.

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Timestamps:
0:00 - Samsung Is Losing
0:26 - The Rise
5:35 - The Plateau
10:09 - The Fall

Resources:
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Disclaimer:
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