How does SEO actually work?

In this episode hosts Adam Truszkowski and Kyle Roof discusses various aspects of Search Engine Optimization and touch on topics such as on-page and off-page SEO, the importance of creating quality content, the significance of technical SEO and keyword research.

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They emphasize the importance of adhering to ethical SEO practices (White Hat SEO) and avoiding tactics that might lead to penalties (Black Hat SEO). Overall, the episode provides insights into building an effective SEO strategy and optimizing website content for better search engine visibility.

What we discuss:
0:16: How SEO really works
2:04: White Hat SEO versus Black Hat SEO
2:37: Consequences of Black Hat SEO
4:07: Components of an SEO strategy, including technical SEO, keyword research, and on-page optimization
7:52: Importance of E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness)
8:35: Relationship between E-E-A-T and ‘Your Money or Your Life’ (YMYL) websites
9:37: Relevance of E-E-A-T for affiliate websites

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