Following its acquisition of Red Digital Cinema in 2024, Nikon is reportedly preparing to launch a new hybrid mirrorless camera aimed directly at filmmakers and content creators seeking cinema-quality performance at a more accessible price point. This new camera, dubbed the Nikon ZR, is expected to debut in the final quarter of 2025, and from all indications, Nikon ZR could reshape how creators think about sub-$5,000 cinema gear.
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