Before Fiat owned Lancia and Alfa it made a real attempt at rivalling the big German luxury makers.. the 130 Coupe was a proper luxury car, with an incredible body by Pininfarina and a V6 race derived engine. Unfortunately it was not a success. Today we find out why. Why FIAT's Attempt To Challenge BMW Was Destined To Fail. Brilliant but destined to fail.
Robert’s Channel: / @robertmenghini.lambomad
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